Guest Blog by Liv Conlon - Founder of The Property Stagers
It’s that time again. Four o’clock on a typically damp evening in Glasgow. We’ve just finished another successful day’s staging, and we’re readying ourselves at our warehouse (we swear it’s tidy!) for another installation the following day.
Our vibrant cushion covers are being placed into the little lilac bags we use to transport them, and a range of copper and charcoal lamps are tucked away neatly at the front of a cool, branded white van, which has seen every corner of this land. The phone rings, and low and behold, one of our clients has recommended us to an investor friend of theirs.
‘Fantastic! What can we do for you?’
It almost seems a bit silly to ask that question at this stage. We have been staging properties for sale and rent for a few years and, barring the odd miracle, it’s usually ‘Help! My property has no furniture in it and it has been on the market for a while now without much interest. I was wondering if you could tell me what the benefits of staging are?’
The question in itself is almost rhetorical. The property owner already knows why they picked up the phone and dialled The Property Stagers. They want their property sold as quickly as possible for the most amount of money and they want us to sell staging. That’s easy!
For virtually everyone, the easiest thing in the world to sell is their passion. And for us here at The Property Stagers, that’s what we’re selling. And what we’re really selling, is the idea people buy homes, not houses. Or rather, people buy a dream, not a house.
And just like the building off any good home, it’s important that it’s built on solid, strong foundations. Foundations which you can trust.
For home staging, the foundations can be found in the cold, hard facts.
We tell the potential client that staged homes spend 83% less time on the market than non-staged homes. Perhaps the most jaw dropping statistic about home staging there is, the intrigue is stirred and people want to know exactly why this is the case, and we are awash with answers.
Based on empirical evidence, we know that 9/10 viewers find it easier to visualise a property as their future home when it’s staged. Of course, that would suggest that only 10% of home buyers can visualize the potential of a home, meaning 90% are not going to be able to look past the contents, paint colours, condition, and imperfections.
Indeed, we know that most buyers form an opinion about a home within the first 7-10 seconds of arriving, so why would you not want that polished, comforting touch which staging provides that will make them say ‘wow’ in every room on their journey through their future home?
‘Ah I see, that makes sense and sounds great! Is it worth the money though? I’m not sure if I can afford it’
We would love to answer this with ‘are you mad?’ but our nuance for turning sceptics into clients comes from our ability to design, and that begins with our ability to design a vision for the client. And, unquestionably, it is that snippet of affordability after the potential client’s question that whets our appetite.
After the foundations of the home are built, alongside the floor, the walls and the roof and all the other basics, it is the finish inside that sells it. That includes the natural finesse in the kitchen work top and the outstanding paint work in the master bedroom but, more importantly, it alludes to the furniture, soft furnishing, artwork, lamps & accessories inside the home. That’s where we come in.
Built with an entrenched knowledge of what works in modern day interior design and armed with a stockpile of the highest quality and most stunning furniture and accessories packs in the UK, we are well placed to know which style of design will suit any given home the best. We take out personal preferences and favour the look which will appeal to the many but be equally unique and alluring.
The potential home owner of course wants to see furniture. They want to get a true gauge of the size of the rooms in the home they are buying, they want to see where they could put that coffee table they always wanted. But more importantly, they want flair.
They want to see art, they want to see flecks and flashes of the brightest colour and they want to see elegance. They want to see stunning lamps and gorgeous bedding, they want to see comfort and luxury in the rug you put in the living room and they want to see a warmness in the bathroom. They want to see quirky cushions, artisan lampshades and a totally unique and over the top console table in the hall. And the fact is, most of them don’t even know it.
Almost subconsciously, they are buying the kaleidoscope of colour you fill your property with to paint and create their future and design the dream home they always wanted.
Is it really any surprise that a staged home will sell, on average, 17% higher than a home that is not staged? Home staging is no longer optional in the property market, it is a must. You are no longer selling a property, you are selling a dream and a vision.
It is usually at this point in the conversation we change the question.
‘Can you afford not to stage?’
If you are interested on staging your home, contact your local Scottish Property Centre branch or The Property Stagers direct for more information.